By Veli Acar | Brand & Logo Designer | veliacar.com If you've ever stared at a colour wheel and felt completely overwhelmed, you're not alone. Choosing brand colours is one of the decisions small business owners agonise over most — and it's easy to understand why. Colour is everywhere in your brand: your logo, your website, your social media, your packaging, your signage. Get it right, and it works quietly in your favour every single day. Get it wrong, and it creates friction