Colour is more than decoration — it’s a strategic branding tool  that shapes how people perceive, remember, and emotionally connect with your brand. One of the most powerful colour strategies designers use is the triadic colour scheme , which combines three colours spaced evenly around the colour wheel to create harmony, contrast and visual impact. In this guide, you’ll learn what triadic colour schemes  are, why they work so well in branding and logo design, how to apply the

Typography isn’t just about picking a typeface anymore — in 2026 , it’s a dynamic branding tool  that shapes personality, enhances recognition and communicates values at a glance. As brands compete for attention in crowded digital spaces, typography trends help differentiate identities and amplify meaning. Below is a trend-driven breakdown of the leading typography styles shaping branding in 2026 , with practical tips to help you use them purposefully in your logos, visual sy

Creating your own brand design is a strategic process — not just a creative one. A strong brand design aligns who you are , who you serve , and how you want to be perceived , then translates that into a consistent visual and verbal identity. This step-by-step guide explains how to create your own brand design , using proven branding principles used by top studios and high-performing brands, while also showing when and why working with a professional brand designer can dramati

Is $100 a Good Price for a Logo? Short answer: No . Regardless of business size — whether you’re a startup, growing brand, creator, or established company — $100 is not a realistic price for a professional logo . In most cases, a $100 logo delivers a graphic, not a strategic brand asset, and that distinction matters at every stage of growth. This article explains why $100 is far too low for a logo , what you actually get at that price, how professional logo pricing works, and

Melbourne businesses thrive on innovation and a strong visual presence. In today's competitive market, simply having a product or service...

Marketing Design vs. Graphic Design: Key Differences and Why They Matter Is there a difference between marketing design  and graphic design ? Absolutely, and understanding this distinction can be the key to unlocking marketing success and hitting your business goals. In a fast-paced digital landscape filled with increasing content, channels, and data, marketers face the challenge of standing out. The secret weapon? High-quality graphic design . While some marketers may deprio