Just
Concept
Graduate
Campaign design
11
Development
Program
Project summary
This project aimed to attract top-tier recent engineering graduates to our unique training program. The program offers a dynamic environment where participants gain valuable experience and accelerate their professional development while also fostering a collaborative and engaging atmosphere.
I developed a full brand identity from scratch for an engineering graduate recruitment program. The goal was to create a clean, high-energy aesthetic that resonates with young professionals. From digital assets and microsites to print media and email templates, I engineered a unified brand presence that simplifies complex program benefits. This integrated design strategy successfully positioned the program as a premier choice for elite engineering talent.
Brief
To attract top-tier engineering talent, the program needed a visual identity that broke away from traditional, "stiff" corporate recruitment. The challenge was to build a brand from the ground up that speaks the language of modern engineers: a demographic that values technical precision but is drawn to innovation and dynamic growth.
Promotional materials and design
I developed a minimalist, grid-based aesthetic to reflect engineering precision, paired with a vibrant, high-energy colour palette to signal a forward-thinking culture. By blending "technical-clean" with "youthful-bold," the identity creates a narrative of reliability and excitement.
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Brand Identity & Guidelines: A full visual system including typography and colour theory.
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Digital Ecosystem: A dedicated recruitment microsite, social media campaign assets, and high-conversion email templates.
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Print & Environmental: High-impact event banners, recruitment flyers, and internal document templates.
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Editorial Design: A bespoke, tabloid-style publication designed to showcase program benefits and "success story" features in an engaging, tactile format.
Prints
Event Flyers
Graduate Promise
QR Code Flyer
Completion Certificate
Tabloid
Socials
Instagram Carousels
Instagram Stories
Instagram Stickers
LinkedIn Carousels
The outcome
The campaign delivered a unified brand presence that simplified complex program details into an engaging, accessible journey. By humanising the engineering experience through strategic design, the identity successfully drove high-quality applications and established the program as a standout choice in a competitive talent market.
Additionally, this year’s campaign outperformed previous years, with a 30% increase in applications compared to the average. This demonstrates that it resonated much more with the audience.